The Psychology Behind Facility Cleaning Services: Why Cleanliness Matters

The Psychology Behind Facility Cleaning Services: Why Cleanliness Matters

It’s easy to consider the obvious benefits that come with commercial and residential cleaning services today, like less clutter and more organization. But, have you ever stopped to consider the psychological element that comes with cleanliness? Both for your team, the people working in the space, as well as the patrons, the people visiting the space, a superficial element is considered when staring at the neatness levels of your business.

Naturally, your parking lot is the first space that greets both your employees when they show up for work, as well as your patrons as they pay you a visit. It’s their first impression, and we all know, that first impressions are lasting impressions.

Let’s explore the psychology behind facility cleanliness and exterior factors like parking lot sweeping services, and what it can do for your business.

The Psychological Facts

A 2010 study published in the scientific journal Personality and Social Psychology Bulletin used linguistic analysis software to measure the way 60 individuals discussed their living and working spaces. Women who answered that they feel their spaces are “cluttered” or “dirty” were more likely to be depressed and fatigued than those who felt they work in a clean space. Additionally, a 2011 study from researchers at Princeton University, found that dirtiness can actually make it more difficult to focus on a particular task. The visual cortex can be overwhelmed by task-irrelevant objects – much like what happens to you if you pull into a parking lot littered with trash and cardboard boxes.

These findings prove that humans are not only visual in nature, observing everything around us through sight before pursuing additional analysis, but that we also can be emotionally and mentally affected by the dirtiness and disorganization of our personal work spaces.

Why Cleanliness Matters

Employee Perspective: When your employees pull into work and see a dirty parking lot, they are going to feel a heightened sense of depression and fatigue, as well as feel overwhelmed by the displaced objects. These kinds of feelings do not translate into productivity. Plus, seeing a parking lot that clearly does not use parking lot sweeping is going to make them feel less valued by your operation.

Customer Perspective: If you’ve ever pulled into a business with a dirty parking lot, you judge it, don’t you? As psychology has proven, we can’t help but be visual. And your customers will associate the dirtiness and disorganization with your brand, already negatively considering your services and associating them when the feelings of depression and fatigue. Yes, all of this can happen simply from your parking lot.

Facility cleaning services are an easy way to be proactive about this kind of negative psychological development, keeping your employees happy while enticing clientele into coming back for more. We don’t tend to analyze the psychology behind cleaning, but as you can see, it has a much more profound effect on the success of your commercial entity than you may have considered.

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