A new year is upon us and many New Jersey businesses are glad to see 2020 in the rearview mirror. The pandemic made it a difficult year for businesses across the country with many having to close up shop for extended periods of time. With new vaccines being distributed in 2021 there is hope that the pandemic is now behind us and many business owners are making plans to reopen their doors. The question is how to reopen safely and successfully. Many businesses are looking to commercial cleaning services to help them rebound from the pandemic.
BUILDING CONSUMER CONFIDENCE
It is not just a matter of ensuring the health and safety of employees and customers, it is a matter of regaining consumer confidence. The pandemic has changed the way people shop, dine and consume products and services and for many consumers, a return to their former way of life is a little scary. Consumers need to know that a business can be trusted to protect their health and that means seriously upgrading their cleaning and sanitation protocols.
For businesses reopening in this ‘new normal’ commercial cleaning services are becoming an integral part of their campaign to earn trust and build consumer confidence. Cleaning crews are taking on a new role in the eyes of both businesses and consumers and what was once a hidden workforce performing their duties after hours will likely become a much more visible, public-facing workforce that will help to reassure customers and employees.
TRANSPARENT CLEANING PROTOCOLS
Business leaders and property managers have a huge incentive to make cleaning highly visible. This kind of transparency will go a long way toward boosting the confidence of consumers and workers who worry about returning to public life. In a post-pandemic world, there may be nothing quite as reassuring as a uniformed janitorial service and the pronounced smell of Lysol.
In a recent study commissioned by Vital Vio 76% of respondents said they’re going to hold businesses accountable for how they clean their spaces and 51% won’t patronize establishments that aren’t transparent about their cleaning practices. StudyFinds reported a whopping 82% of Americans “said they are now more aware of, and concerned about, cleaning protocols in public areas,”.
The bottom-line for business owners, property management firms, and office managers is that heightened cleaning and disinfection protocols (and being transparent about those protocols) is the key to bringing a wary public back into the fold. Hiring a commercial cleaning service can go a long way toward achieving this goal.
HOW COMMERCIAL CLEANING CAN HELP
There are many advantages to hiring a commercial cleaning company but in a world suddenly hyper-aware and germophobic consumer perception has risen to the top of the list. While assigning in-house staff to manage cleaning and disinfecting duties at your place of business can help, hiring a professional cleaning service is likely a smarter move.
People trust a commercial cleaning company to know how to clean and disinfect. While they will appreciate staff members cleaning and disinfecting high-touch areas during their visit, seeing uniformed commercial cleaners diligently at work will instill more confidence. In addition, the mere fact that a business is willing to invest in commercial cleaning services sends a very strong message about their commitment to keeping their customers and staff safe.
The reality is that people’s perceptions with regard to commercial vs in-house cleaning are correct. Commercial cleaning companies have a great deal of expertise with cleaning products, processes, and protocols. Regardless of how efficient your in-house staff is, without proper training and experience, they will never be as effective as a commercial cleaning crew. And while perceptions are important, effective cleaning and disinfection is really the primary goal and nobody does this better than a quality commercial cleaning service.